Digital Marketing Strategist
The digital marketing industry continues to evolve at a rapid pace, with global spending exceeding $600 billion annually. Businesses in every sector rely on skilled digital marketers to plan, execute, and optimize campaigns that convert.
The Digital Marketing Specialist course prepares you for high-demand roles such as marketing coordinator, paid ads manager, SEO specialist, social media strategist, and content marketing manager. With 12 comprehensive modules, you will gain both theoretical...
Learning method
for additional information
Digital Marketing Strategist
Details + Objectives
Course code: GES2198
What you will learn
- Develop data-driven marketing strategies that align with business goals.
- Create and manage paid ad campaigns across Google, Meta, and TikTok.
- Apply SEO best practices to increase visibility and organic traffic.
- Design persuasive copy, landing pages, and automated email funnels.
- Use AI tools for market research, content creation, and campaign optimization.
How you will benefit
- Build a professional digital marketing portfolio with measurable outcomes.
- Gain skills to launch a freelance marketing business or secure agency roles.
- Understand analytics and ROI reporting for strategic decision-making.
- Confidently present and execute full-funnel marketing campaigns.
How the course is taught
- Self-paced, online course
- 12 Months to complete
- Open enrollment, begin anytime
- 410 course hours
Instructors & Support
Dean Phillips
Dean Phillips is a seasoned advertising and digital marketing specialist with extensive experience building high-performing campaigns across a wide range of industries. Known for combining strategic insight with hands-on execution, he has developed and managed thousands of ad campaigns spanning paid search, social media advertising, conversion-focused landing pages, and lead generation funnels.
Requirements
Prerequisites:
No prior experience required. Basic computer literacy and internet access.
Requirements:
Hardware Requirements:
- This course can be taken on either a PC, Mac or Chromebook device.
Software Requirements:
- PC: Windows 10 or later.
- Mac: macOS 12 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Any word processing application (not included in enrollment).
- Microsoft Word Online
- Adobe Acrobat Reader.
- Software must be installed and fully operational before the course begins.
Other:
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.