Certified Social Media Manager

According to the U.S. Bureau of Labor Statistics, the industry outlook for social media management is positive, with a projected job growth rate of 8% by 2030. This growth is driven by the increasing importance of social media in businesses and organizations and the growing popularity of influencer marketing and social media advertising.

The Certified Social Media Manager course is the perfect program for those looking to build a career in social media management. Our comprehensive training...

9 Months / 240 Course Hrs

Open Enrollment

Offered in partnership with your preferred school

Bellarmine University

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Learning method

Instructor-led

$2,595

Self-paced. Study on your own schedule

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Details + Objectives

Course code: GES2143

What you will learn

Developing a social media strategy: Learn how to develop a social media strategy that aligns with your business goals, target audience, and industry trends. This will include understanding how to set goals, create a content calendar, and measure the success of your social media campaigns
Content creation: Learn how to create compelling and engaging social media content, including text, images, and video. This will include understanding how to use different types of content to achieve different goals, such as building brand awareness or driving conversions
Social media advertising: Learn how to create and manage social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn with additional optional training for HubSpot, Twitter, and YouTube
Community management: Understand how to engage with your followers and manage your social media communities effectively. This will include understanding how to respond to comments and messages, handling negative feedback, and building brand loyalty
Analytics and reporting: Discover how to track and analyze social media metrics, such as reach, engagement, and conversions, using tools such as Google Analytics and social media analytics platforms.

How you will benefit

Develop in-demand skills: Social media management is a growing field, and employers are increasingly looking for candidates with social media management skills
Improve job prospects: Develop the skills and knowledge needed to succeed in the social media field and enhance marketable to potential employers
Gain practical experience: Obtain hands-on, practical experience using social media platforms and tools to effectively manage and optimize social media campaigns for businesses and organizations
Build a professional network: Participate in weekly networking calls with a community of over 46,000 members to help build your professional portfolio and connect with potential clients and a network of peers

How the course is taught

Self-paced, online course
9 Months to complete
Open enrollment, begin anytime
240 course hours

Outline

Introduction to Social Media Marketing
1. Overview of social media platforms and their functionalities
2. Understanding the Role of social media in modern Marketing
3. Developing a social media strategy
Creating Compelling Content
1. Understanding the importance of visual content
2. Developing a content calendar
3. Creating text-based content
Social Media Advertising
1. Overview of social media advertising platforms
2. Targeting specific audiences using social media advertising
3. Creating effective ad copy and visuals
Community Management
1. Engaging with followers and building brand loyalty
2. Responding to comments and messages
3. Handling negative feedback
Analytics and Reporting
1. Understanding social media analytics and reporting tools
2. Measuring the success of social media campaigns
3. Making data-driven decisions
Social Media Tools
1. Overview of key social media management tools
2. Understanding to use of the tools to optimize social media campaigns
Legal and Ethical Considerations
1. Overview of legal and ethical considerations
2. Strategies for maintaining ethical practices and avoiding legal pitfalls
Emerging Trends and Technologies
1. Emerging trends and technologies in social media management
2. How to incorporate these trends
Case Studies and Best Practices
1. Case studies and best practices from successful industries and business
2. Analyzing and applying best practices to your own campaigns
Final Project
1. Develop a comprehensive social media strategy

Instructors & Support

Bella Wehner, CSMM

Bella Wehner is a social media expert with a decade-long track record of success. She is skilled at using platforms such as Instagram, Facebook, Twitter, TikTok, YouTube, and Pinterest to launch her clients' brands. Bella is renowned for her strategic expertise and ability to design and execute campaigns that result in tangible business growth. She has a deep understanding of the digital landscape and is committed to delivering results that matter. Bella is an expert at turning likes and shares into conversions and profits and ensures her clients remain at the forefront of their industries.

Requirements

Prerequisites:

There are no prerequisites to complete this course.

Certification Requirements:

To be eligible for the Certified Social Media Manager credential:

Successfully complete this course and the Social Media Manager Certification Exam

Requirements:

Hardware Requirements:

This course can be taken on either a PC or Mac. Chromebooks are not compatible.

Software Requirements:

PC: Windows 10 or later.
Mac: macOS 10.6 or later.
Browser: The latest version of Google Chrome or Mozilla Firefox is preferred. Microsoft Edge and Safari are also compatible.
Microsoft Word Online
Adobe Acrobat Reader
Software must be installed and fully operational before the course begins.

Other:

Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.

More About

About Certification: Lovegevity

Lovegevity is a highly regarded certifying body for event management, hospitality management, travel and tourism, freelancing, and small business entrepreneurship programs. With a focus on immersive learning, hands-on experience, internships, and job placement assistance, Lovegevity empowers individuals to become competent and successful professionals in their chosen fields. Lovegevity's dedication to quality education and practical training has made LWPI event planning certifications a trusted choice for those aspiring to thrive in hospitality, events, freelancing, and entrepreneurial industries.

FAQ

According to Indeed, the average social media manager salary is $56,963, but it can range from $35,833 to $90,551.

According to Indeed, a social media manager handles a brand's social channels. They also moderate, monitor, and respond to the audience's comments. The primary role is managing all social media and creating partnerships with existing brands. In addition, the ideal social manager will post shareable images and videos.

Social media managers are vital to a successful business as they lead an organization's social media strategy to boost visibility and customer and client engagement. As a social media manager, you will manage an organization's online presence by developing and implementing its social media strategy.

Yes. Upon successfully completing the course, you will have the opportunity to take the Social Media Manager Certification Exam, which will grant you the prestigious Certified Social Media Manager credential from Lovegevity University.

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

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Certified Social Media Manager

Bellarmine University